We held focus groups with potential customers in the Midlands and South West, to better understand their views on sustainability.
Unsurprisingly, we found that they are looking to access the benefits of sustainable living, including more open spaces and natural light, and reduce costs by being more energy-efficient.
As a result of the findings, we developed new information materials that:
- Help educate Barratt Homes, David Wilson Homes, and Barratt London customers about the sustainable features of our homes
- Explain how we build sustainable homes, including waste management and the responsible sourcing of timber
- Outline our approach to landscaping, and the design of open green spaces within our developments.
We will be reviewing how successful these materials are through the responses we receive in our NHBC customer surveys. As part of our work with the RSPB, we developed a sustainable lifestyle guide to give customers a range of practical options to live more efficiently, including reducing energy and water consumption and creating wildlife-friendly gardens.
case study October 2014
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