Key performance indicators

Operational

KPIDescription 2010 2011 Movement 
Housebuilding completionsNumber of residential units legally completed 11,377
(2009: 13,202)
11,171 (1.8%) 
Average selling priceRevenue generated from the sale of homes divided by the number of completions£174,300
(2009: £157,200) 
£178,3002.3%
Land bank plotsNumber of residential plots owned and controlled62,340
(2009: 68,000) 
60,083 (3.6%) 
Customer satisfaction levelsThe percentage of customers who would ‘recommend us to a friend’97%
(2009: 96%) 
98%1.0% 

  

Financial

KPIDescription 20102011Movement 
Revenue £2,035.2m
(2009: £2,285.2m)
£2,035.4m0.01%
Profit (loss) from operations £74.3m
(2009: (£485.3m)) 
£127.3m71.3% 
Loss before tax £162.9m
(2009: £678.9m) 
£11.5mn/m
Loss per share Loss after tax
divided by the weighted average number of
ordinary shares in issue 
14.5p
(2009: 89.1p) 
1.4pn/m
Net debt £366.9m
(2009: £1,276.6m) 
£322.6m(12.1%)