Key performance indicators

Operational

KPIDescription 2009 Movement 
Residential completion numbers Number of residential units legally completed 13,202
(2008: 18,588)
(29.0%) 
Average selling priceRevenue generated from the sale of homes divided by the number of completions£157,200
(2008: £183,100) 
(14.1%) 
Land bank plotsNumber of residential plots owned and controlled68,000
(2008: 78,700) 
(13.6%) 
Customer satisfaction levelsThe percentage of customers who would ‘recommend us to a friend’96%
(2008: 88%) 
9.1% 

  

Financial

KPIDescription 2009 Movement 
Revenue £2,285.2m
(2008:£3,554.7m)
(35.7%) 
(Loss)/profit from operations (£485.3m)
(2008: £295.2m) 
(264.4%) 
(Loss)/profit before tax (£678.9m)
(2008: £137.3m) 
(594.5%) 
(Loss)/earnings per share (Loss)/profit after tax
divided by the weighted average number of
ordinary shares in issue 
(135.8p)
(2008: 25.00p) 
(643.2%) 
Net debt £1,276.9m
(2008: £1,650.6m) 
(22.6%)